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Make Sure Your Website is Secure for Your Visitors…and Google Search

Make Sure Your Website Is Secure For Your Visitors…and Google Search

Are you ready for the big Google Chrome update?

You may have heard the terms SSL Certificate or HTTPS. If you haven’t, you’ve probably seen a closed/locked padlock (green in Chrome and Firefox, gray in Safari) or an open/unlocked padlock (gray in all browsers). If you haven’t noticed these padlocks, look up above in your browser, in the address bar. If you see a gray and unlocked padlock, you’re on an insecure website. If it’s green or gray and locked, you’re on a secure website.

If you don’t have an SSL Certificate on your site, Google is going to flag your website!

Google loves its users and therefore, is coming up with every possible way to make us feel secure here on the internet. With its recent announcement, earlier this year, Google will flag all websites that don’t have an SSL Certificate starting this July 2018.

What does all of this mean for me as a website visitor and website owner?

When you see the locked padlock, like the image above, that means the website is using a secure connection. You will see HTTPS (which stands for HyperText Transfer Protocol Secure) in front of the URL instead of HTTP.

When you see an unlocked padlock, that means the website is using an insecure connection. The unlocked padlock doesn’t always mean the entire website’s connection is insecure, because only some areas may not have configured just yet.

Why is an SSL Certificate important?

It used to be that you only needed an SSL certificate on your website if you collected sensitive personal or financial information. But now, all websites should have one whether you collect sensitive data or not.

  1. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to. This protects it from hackers and identity thieves.
  2. Having an SSL certificate shows your visitors that you are a safe and trustworthy website and business.
  3. It complies with Google’s rules. If Google thinks your site is not secure, it will alert (and usually scare off) visitors. The result? They click away from your website, which is the exact opposite of what you want them to do.

How do I get an SSL Certificate?

You’ll want to reach out to your web hosting provider as they will be able to add an SSL Certificate to your site.

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